REC 00:00:01  ·  Williamson County, TX

Every mat
has a story.

A free mini-documentary series about the jiu-jitsu gyms, instructors, and students of Williamson County and the surrounding area. No cost. No catch. Each feature is 60–90 seconds, plus 2–3 short social clips.

Nominate your gym
01 — The Series

Why we're doing this for free

Jiu-jitsu academies are some of the strongest communities in Central Texas — and most of them are too busy running classes to tell their own story. The Groundwork exists to fix that.

We travel gym to gym, spend a session on your mats, and produce a mini-documentary feature about your academy: a 60–90 second main story followed by 2–3 shorter social clips. You get everything we make. It costs you nothing.

Hobbyists or competitors — the best stories are everywhere. We're here to find them.

There's no sales pitch waiting at the end. Garcia Groundwork Media is run by an educator with 20+ years of teaching experience who also coaches and trains jiu-jitsu. That background in storytelling and community-building is in every frame we shoot.

Round Rock Cedar Park Leander Georgetown Hutto Liberty Hill Taylor Pflugerville + Surrounding Area
02 — The Feature

What your gym gets

Deliverable A

The Mini-Doc

A 60–90 second documentary feature on your academy — the story of the gym, in your own words, cut for Instagram and YouTube.

Deliverable B

2–3 Short Reels

An instructor spotlight, a student story, or a program highlight — standalone reels you can post over the following weeks.

Deliverable C

Photo Set

A set of edited photos from the session for your website, socials, and flyers.

Deliverable D

Full Rights to Post

Everything is yours to publish on your own channels. We post the feature on ours and tag your academy — reach both audiences.

03 — The Process

How it works

Step 1

Reach out

Nominate your gym — or someone else's. A short call to hear what makes your academy worth telling, and we pick a class to film.

Step 2

The visit

One on-site session, about 1–2 hours. We film a class, sit down with an instructor, and talk to a student or two. We stay out of the way.

Step 3

The feature

Within two weeks, you get the mini-doc, reels, and photos. You approve everything before it goes public.

1–2

Featured gyms per month. This series is filmed, edited, and produced by one person around a full teaching schedule — so slots are limited and filled in order. Reach out early.

04 — The Only Ask

We don't want your money.
We ask for three things.

05 — Who's Behind It

Meet Eduardo

Eduardo Garcia

Garcia Groundwork Media is a founder-led, family-owned studio in Central Texas. Founder Eduardo Garcia is a professor and doctor of education who coaches youth jiu-jitsu, bringing twenty years of teaching, storytelling, and community-building to every academy he films.

The name is literal. In jiu-jitsu, groundwork is where matches are won. In a community, groundwork is the unglamorous, consistent effort everything else is built on. That's what this series is.

  • Doctor of Education
  • Professor in higher education
  • BJJ coach
  • BJJ practitioner
  • Community leader
  • Storyteller
Now Casting — The Groundwork

Nominate your gym.

Own an academy? Train at one that deserves the spotlight? Coach a program nobody's heard of yet? Tell us about it. Owner, coach, or student — anyone can nominate.

Email a nomination

Or DM us on Instagram @garciagroundworkmedia — tell us the gym, the city, and one thing that makes it special.